If you’re selling something on Amazon, a big deal is how to get more people to see and buy your things. That’s where Amazon SEO comes in. However, SEO is used in every field of life. If you have an online business, you need a strong SEO strategy.
In this article, we will discuss Amazon SEO in detail. Also, we will explore the working algorithm of Amazon and how to optimize your product listing in eCommerce SEO.
What is Amazon SEO? Why is it so important?
Amazon SEO
Amazon SEO means making your product listings on Amazon better so they appear higher when people search for a product. Why is this important? Because when more people see your products, more people buy them. And that’s what we want, right?
How does the Amazon SEO algorithm Work?
Here is a question: how does Amazon determine which products to show first when someone searches? They use a thing called the A10 algorithm. It is like the brain that decides what the most relevant (or essential) product to show when you search on Amazon is.
Unlike other search engines like Google, A10 cares mostly about things that make people buy stuff. So, when you search on Amazon, you are not looking to read much information. You are there to buy something. And A10’s job is to help you find the best things to buy.
A10 looks at a few things to decide which products are the best:
Keywords
Keyword implementation is part of On page SEO. Use keywords that people might type in when looking for something like your product. It helps tell Amazon that your product is what people want.
Conversion rate
This is about how many people buy your product after clicking on it. If lots of people believe it, Amazon thinks it is an excellent product to show to others.
Reviews
Good reviews make people more likely to buy something. And if your product has many good reviews, Amazon thinks it is a winner and shows it to more people.
Sales History
If your product has been selling like hotcakes for a while, Amazon sees that and thinks, “Hey, this must be a popular thing!” So it will be visible to more people.
Amazon Product Listing Optimization
Imagine SEO as a constant effort to connect with Amazon’s whopping 300 million customers. Begin by integrating optimization into your online store strategy regularly. You can concentrate on enhancing four aspects of a product listing:
- Keywords
- Product images
- Product titles
- Product descriptions
Let’s explore how you can enhance each of these components in your product listing with a focus on SEO.
Conduct Keyword Research
Building a comprehensive list of Amazon SEO keywords is crucial for optimizing your product listing on Amazon. Type various words and phrases into the Amazon search box. Please take note of the drop-down suggestions as they provide insights into popular and relevant keywords.
Moreover, you can take ideas from your competitors. Use competitor results as a starting point. Conduct similar searches on Amazon.com to understand what keywords are already in use. Compare these terms to refine your list. Also, you can investigate Amazon’s suggested and related item categories for additional keyword ideas. This can broaden your perspective on potential search terms.
However, there are two types of Keywords you can use:
Long-tail keywords
Long-tail keywords have low competition and search. They may lead to higher conversion rates as customers know precisely what they want.
Short-tail keywords
Short-tail keywords are wide, with high competition and high search volume. While they attract more views, they may have lower conversion rates as customers explore various options.
In brief, using data analytics from Amazon’s search suggestions, competitor results, and category exploration, you can create a diverse list of long and short-tail keywords. This list will be the foundation of your SEO strategy, helping you reach a broader audience while catering to specific customer needs.
Optimize the Title of Your Product
You only have just one moment to get the attention of buyers. The product’s title or name of your product is one of the main fields used by search engines and Amazon to estimate a page’s relevance as part of the search for a customer. By following these steps, you can optimize your product’s title.
- Use digit 2 instead of “two.”
- Use only some of the letter capitals of your title.
- Your title should be matched to the physical packaging of your product.
- The length of your product’s title should be almost 60 characters long.
- Your title should not contain non-language ASCII characters like Æ, ©, or ®.
Use Amazon SEO tools to check insights into your products.
You can also read this:
Optimize the Description of Your Product
To make your product stand out:
- Write detailed and helpful descriptions.
- Talk about the features and how customers can use the product.
- Mention things that still need to be mentioned elsewhere.
Some tips for good descriptions:
- Say the brand name of your product.
- Tell the size, like the shoe size for shoes.
- Mention what it is made of, like saying a backpack is made of canvas.
- Talk about important stuff like colors, how it is packaged, and how much you get.
Use A+ Content
A+ content allows brands or organizations to describe the features of a product in new ways. They use these features with enhanced images, text placement, and brand story. As a result, you can get high conversion, traffic, and sales when you use it effectively.
Conclusion
In conclusion, getting your product listing right in Amazon SEO boosts its attractiveness and makes it easier to find, bringing you about 80% of the way there. But, it is not a one-time thing. Staying on top of trends, algorithm changes, and ongoing optimization is essential to remain among the top results.
Moreover, now you understand the various elements on a product detail page and how they can impact your search result ranking on Amazon. Also, conduct an off-page SEO strategy to make your product more visible.
Additionally, Tkxelogics is a service provider for all things related to Amazon. Also, they have Amazon SEO experts. They offer a range of services to optimize your presence on the platform, ensuring your products are easily discoverable and well-positioned in search results.
FAQs
SERP is a short form of a search engine results page. The Amazon SERP are pages shown to people when they complete product searches.
Both platforms require SEO. With Shopify SEO, you will be optimizing for Google. On the other hand, in Amazon SEO, you are trying to de-rank your competitors in the search results of Amazon itself.
